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Power Retail is the number one news and content resource for online retailers in Australia.
Our audience
Since 2011, Power Retail has been building an enviable database of online industry leaders.
With a mix of pure-play digital/omnichannel and technology/solution providers, Power Retail has the ability to reach your core audience, whatever their speciality. You can also be confident you’re talking to the investment decision makers, with over 60% of our audience holding MGMT-level roles. with 37% in C-level roles.
Critically, we know that 33% of our readers spend $1m+ per annum on digital, with 7% spending $10m+ per annum*
Our Products
Direct eDM
Power Retail Direct eDMs are dedicated to your brand and sent to our mailing list of over 12,500 highly engaged subscribers. They are ideal for driving leads via thought leadership content such as whitepapers and other editorial, promoting events and product lunches or market testing.
Key Benefits:
- Power Retail Direct eDMs are 100% owned by your brand
- Only a single Power Retail Direct eDM is sent per day
- A-B testing of your creative to maximise cut-through
- The opportunity to integrate content with aligned Power Retail editorial
Editorial
Work with the Power Retail editorial team to develop a content solution based on your particular requirements. In some cases this may be a simple editorial, in others it may be a more comprehensive whitepaper.
The key is to produce quality, thought leadership content to share with Power Retail’s core audience of decision makers.
Key Benefits:
Key Benefits:
- Position yourself and your brand as a thought leader within the industry
- Showcase your knowledge, expertise and insights
- Engage with Power Retail’s in-house editorial resources as required
Bespoke Report
Leverage Power Retail’s specialist in-house research and analytics team to develop a custom research study for your business, whether it be customer, market or product focused.
Key Benefits:
Key Benefits:
- Access to Power Retail’s huge proprietary database for research purposes
- Leverage the experience of our in-house research and data analytics teams
- Get ahead of your competitors with the inside knowledge on what’s happening in Australian e-commerce
Sponsored Whitepaper
Developed jointly by the specialist in-house Power Retail editorial and research teams, our Sponsored Whitepapers are hosted on the Power Retail website.
Key Benefits:
Key Benefits:
- Position yourself and your brand as a thought leader within the industry
- Leverage the experience of our in-house editorial and research teams
- Showcase your industry knowledge, expertise and insights Will deliver qualified lead details direct to your inbox
Plugged In Series
The Plugged IN Series has been designed to provide an opportunity for select industry leaders, both supplier and retailer-side, to get together in an informal environment.
No lectures, presentations or hard-sells – these events will be attended by 12 of Australia’s top online retailers who’ll network over a great meal.
Each Plugged IN Series event sponsor (one per event only) will enjoy exclusive branding on all event correspondence with invitees receiving five tickets to the event for their staff and the opportunity to supply collateral for each guest attendee.
Key Benefits Include:
No lectures, presentations or hard-sells – these events will be attended by 12 of Australia’s top online retailers who’ll network over a great meal.
Each Plugged IN Series event sponsor (one per event only) will enjoy exclusive branding on all event correspondence with invitees receiving five tickets to the event for their staff and the opportunity to supply collateral for each guest attendee.
Key Benefits Include:
- Quality time with industry peers and potential clients in an informal environment
- No lectures or sales presentations - just one-on-one time with other industry professionals
- Opportunity to own the event - only single sponsorships will be issued
