Teabox Launches Personalised Tea Subscription Service

By Sam Gopal | 21 Aug 2015

Teabox has launched a new program combining high-tech science and personal preference to help users discover teas they’ll enjoy.

Global e-commerce tea company Teabox has announced this week it has launched the world’s first ‘Personalised Tea Subscription Service’. This first-of-its-kind program is powered by Teabox’s patent-pending machine-learning technology that personalises and matches every individual’s tastes to a selection of teas.

The Teabox subscription program empowers tea drinkers to choose the kinds of tea they would enjoy. This is done by breaking down tea into several attributes such as aroma, astringency, strength, body, etc., into objective components which are matched to user preferences, habits and taste characteristics.

How does the technology behind the subscription service work?

The user takes a quick five-question quiz online and their choices are submitted to the Teabox prediction engine. Each user is assigned a ‘signature’ based on their responses. The machine ­learning algorithms look for patterns to identify a selection of teas best suited to go with this signature profile.

As the users repeat and share their experiences with the prediction engine, it improves its discerning capabilities thereby improving its understanding of a user’s choices and better matches teas to them. This feedback loop enables a reinforced learning behaviour of the system allowing it to fine tune itself to specific taste profiles.

Kaushal-Dugar, Teabox

Teabox Founder and CEO, Kaushal Dugar.

“When it comes to taste preferences, there are no universals. One’s taste preferences are unique and theirs alone,” said Teabox Founder and CEO, Kaushal Dugar. “But the descriptions of teas, like wines, can be subjective. We understand this, and that’s why our prediction engine has been developed to break down subjective words like “floral,” “sweet” and “astringent” into over 75 quantifiable attributes.

“This, coupled with the habits and preferences of our customers enables us to pick out teas perfectly suited to their palate – making our subscription program the most personalised tea experience out there.”

Highlights of Teabox’s Personalised Tea Subscription Service:

▪ Personalised: Every month the user receives tea selected based on their habits

▪ Fresh: Located in the heart of the Indian tea industry, Teabox’s fulfilment centres have easy

access to tea gardens and source the freshest teas

▪ Machine Learning: The Teabox prediction engine learns more about the users as they

return to share their experiences and feedback on tea selections

▪ Fast Shipping: Users receive their personalised box within five days of placing the order

Teabox’s new subscription service starts from $9.99 to $39.99 per month. For more information, visit the website.

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