Engaging a customer to visit your online store is one thing; converting them to purchase is another. Reports show that Australians have a high tendency to abandon online shopping carts.

CX is a trend that will only get more sophisticated for online retail. Tink Taylor provides essential insights into the key CX strategies leading the way in brand success.

Social media and email are usually seen as two separate standalone strategies targeted at different results

With the widespread of marketing platforms and social media apps, it is no secret that the e-commerce world has gone through a major paradigm shift in recent years.

Tink Taylor of dotdigital explains why Aussie retailers should invest in cross-border commerce, and why it's key for success.

Tink Taylor of dotdigital explains the ways Australian retailers are paving the way in CX, and which brands are leaders of the pack.

Tink Taylor of dotdigital explains what retailers need to do to not only survive but also thrive in this crowded market, and why CX is key.