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As online retail continues to flourish, it is showing no signs of slowing down. We spoke to retail experts for tips and tricks to establish strong customer loyalty online in Australia.
Content... is it really the King of the digital marketing world? Nick Bendel looks at how online retailers can boost their rankings through content marketing.
Magento is ending support for its 1.X platform in 2020, which has left a number of retailers looking to re-platform. Nicola Clement, the principle consultant at Meraki Digital, looks at what brands need to consider...
As 3D and Augmented Reality tech becomes more accessible, Paul Boudet looks at how retailers can successfully integrate these technologies to improve their customer journeys.
New research has revealed that retailers and consumers feel very differently about the types of marketing communications brands are disseminating.
In September last year, Google put forth a radical idea – kill the URL. At the Bay Area Enigma Security Conference in the US, Google updated attendees on its plan to rethink how sites are...
Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.
Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.