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Adore Beauty to Raise $269.5 Million for IPO

Adore Beauty has released its prospectus for its IPO, with the hopes to raise $269.5 million at $6.75 per share.

Power Retail By Power Retail | 08 Oct 2020
Pursuing the Power of Partnerships

In a year as turbulent as 2020, creating a standout partnership for your brand is more important than ever. The last six months have bolstered e-commerce growth, presenting the opportunity to begin working with affiliates...

Power Retail By Power Retail | 29 Sep 2020
E-Commerce Time Machine: Adore Beauty

Adore Beauty has lead the online beauty category in Australia for two decades. Take a look at the e-commerce time machine to see how much the brand has transformed in 20 years.

Power Retail By Power Retail | 29 Sep 2020
Adore Beauty Inks New CEO Role

Adore Beauty is flipping its leadership roles around, with the introduction of its new CEO, Tennealle O'Shannessy.

Power Retail By Power Retail | 28 Aug 2020
Longtail UX Secures $2.25 Million Investment, Led by Woolworths Group

Global Retail Group and Woolworths Group's venture capital arm have announced a $2.25 million equity raise for Longtail UX. 

Power Retail By Power Retail | 14 Aug 2020
Is Adore Beauty Taking the Next Big Step Forward?

Adore Beauty is currently experiencing a stellar few months as online retail continues to grow exponentially. The beauty retailer, founded by Kate Morris in 1999, has continued to go from strength to strength over the...

Power Retail By Power Retail | 07 Aug 2020
Ask the Experts: Skincare Retailers - Mobile Edition

Mobile shopping is becoming more popular than ever in Australia. As such, it's more important than ever for online retailers to pay attention to the experience that consumers have via mobile devices. Greg Randall dissected...

Greg Randall By Greg Randall | 13 Jul 2020
Ask the Experts: A Break Down of Three Pureplay TV Commercials

Many Australian pureplay retailers have taken to TV to showcase the brand - Power Retail asked media experts to discuss three of the most popular advertisements from pureplay retailers in Australia.

Power Retail By Power Retail | 03 Jun 2020
Inside Adore Beauty's 100% YoY Growth and Launch of First TVC

Adore Beauty is looking stronger than ever with the launch of its latest TVC nation-wide, 'Whatever Makes You, You', following its 100 percent YoY growth.

Power Retail By Power Retail | 12 May 2020
The Beauty Behind the Behaviour: 15 Minutes with Adore Beauty

Beauty is a $532 billion industry and offers some of the most competitive retailers on the market. In the last few weeks, however, the category has fallen behind as consumers spend more time inside. We sat...

Power Retail By Power Retail | 12 May 2020
"We're All in Unchartered Territory Here" - Adore Beauty's Response to COVID-19

Small businesses, online retailers and everyone in between is feeling the pinch of the current virus crisis. With new information flooding the world every day, it can be hard to keep up. Power Retail sat...

Power Retail By Power Retail | 18 Mar 2020
How Adore Beauty's New Warehouse Platform Delivers 99.9% Accuracy

Adore Beauty has partnered with Zebra Technologies to implement an innovative solution that aims to modernise its warehouse operations. We sat down with the two companies to discuss growth, overcoming challenges and the importance of...

Ally Feiam By Ally Feiam | 12 Nov 2019
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