Mecca is dipping its toes into the Chinese market, by launching a partnership with TMall Global.

The Australian retailer uses makeup artists to showcase new products, perform makeovers and applications in-store, which is now defunct due to the outbreak. However, the retailer has reinvented this process by doing it online. 

Australia's largest beauty convention, Meccaland, took place this weekend, and is a revolutionary brand event for retailers.

The beauty industry is locked in a war on price, but recent sales results show Priceline is copping the worst of the fallout from competitive pricing schemes.

The influx of millennials and consumers who flock to e-Commerce has presented a conundrum for minimalistic and traditional beauty brand Clinique.

After long deliberation over quality nominations, the shortlisting process is now complete for this year's StarTrack Online Retail Industry Awards finalists. Here are the 2015 finalists.