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Tink Taylor of dotdigital explains why Aussie retailers should invest in cross-border commerce, and why it's key for success.
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Why Customer Experience Optimisation is Key in the Digital Era
Tink Taylor of dotdigital explains what retailers need to do to not only survive but also thrive in this crowded market, and why CX is key.
Taking the Customer Experience (CX) to the Next Level With Omnichannel
Tink Taylor looks at the omnichannel retail sphere, and how cross-channel marketing can help brands improve their overall customer experience strategy.
The Real Deal in the Digital World: The Art of Rebranding
Rebranding is just as important in today's e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own...
Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong
Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?
Digital Marketing Trends to Watch out for in 2019
With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.
Cultivate an Emotional Connection to Drive Consumer Loyalty
Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.
3 Tips For Nurturing Customers Beyond the Holiday Season
Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday...
How SMS Can Help Deliver a Rich Omnichannel Customer Experience
The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in...
Four Ways to Grow Your Mailing List Through Social Media
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?
The Use of Automation and Data for Consistent Messaging
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success.
Four Email Automation Tools That Will Make You Stand-Out
Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.
