Mecca is dipping its toes into the Chinese market, by launching a partnership with TMall Global.

Individual agreements and memorandums of understanding were signed in Melbourne today between Tmall Global and the four companies: Chemist Warehouse, Swisse, Blackmores, and Sanofi Consumer Healthcare.

Woolworths has entered into a partnership with Switzerland-based buying group European Marketing Distribution (EMD) to help sell its private label range to Europe and improve sourcing of European products.

China's cross-border e-commerce has increased by 50 percent over the past year, according to a report from eMarketer, and Aussie retailers are well-positioned to cash in on the growth.

Alibaba's Q4 results show a strong finish to its fiscal year, with revenue up nearly 40 percent year-on-year, despite the slowdown in the Chinese economy.

Adore Beauty has announced its expansion into China via the Tmall platform — representing a first step in the company's expansion plans in the APAC region.

Led by some high-profile investors, retail tech start-up Mihaibao has received a significant seed funding bump helping it in its aim to bring Western luxury retailers to Chinese shoppers.

Alibaba CEO Daniel Zhang has outlined the company's 2016 expansion strategy and the message is Alibaba everywhere.

Woolworths has launched a store on the Alibaba-owned Tmall Global to sell a range of products, including milk powders and baby formula, directly to Chinese consumers.

The Great Wall of China, while having performed admirably against Mongol raiders in days gone by, doesn't seem to be deterring international traders from the lucrative Chinese online retail market.