Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should...

The percentage of users abandoning a mobile transaction has decreased over the past two years according to a recent survey, but the figures are still high.

Grooming and lifestyle subscription retailer Birchbox Man is taking customers to another dimension with the launch of an exclusive virtual reality initiative.

Google has introduced enhancements to its mobile ads to improve the user experience and to provide a better return on investment for advertisers.

When does the sheer amount of ‘stuff’ in an online store become too much? Reducing the amount of decision making a customer has to undergo can really help streamline how easy it is for a...

A new study from Barilliance claims that over 30 percent of an online retailer's revenue results from personalised product recommendations during the last financial quarter.

Tim Ash, CEO of US company SiteTuners, says that building an online sales channel by copying a successful competitor isn't as effective an approach as analysing the needs of your site's visitors.

Music streaming service Spotify has partnered with eBay to give eBay users a little optional Christmas spirit, by way of a playlist of Christmas carols playable while they shop online.

If you're unsure of how to get the best of customer engagement, you'll pick up some useful ideas at ADMA's Engage event this November.

The nature of shopping has changed. As such, a retailer's chance to leave a lasting first impression usually occurs at their mobile site, writes Dean Kelly.

Econsultancy and Responsys have announced the results of an inaugural study into the way Australian brand marketers are managing customer engagement.

A recent survey out of the US indicates that pureplay online retailers suffer from lower return rates on average, when compared with other retail counterparts.