Four Must-Know Marketing Trends for 2020

Ally Feiam By Ally Feiam | 29 Oct 2019

From SEO to social media, there are plenty of new and old trends that are making waves throughout retail – here are four of the hottest trends for a successful marketing campaign. 

In order to be an effective retailer, there are a few key things you must know to get ahead. Whether it’s finance, logistics or marketing, there are always new trends that are on their way to becoming the next ‘big’ thing, but many of them are typically thrown by the wayside. Here are some of the foolproof strategies that can help, thanks to Serpwatch.io.

  1. Local SEO

    Unlike traditional SEO, its local alternative is ideal for retailers who are in a single location. According to research by Serpwatch, nearly 33 per cent of all mobile searches are location-based. Moreover, 28 per cent searches for something nearby will result in a purchase. For retailers, it’s essential to establish your address and store hours, along with an optimised mobile site. Other ways to master the game of local SEO include using keywords that focus on the location of your store. These small steps can help pull extra foot or site traffic to your business.

  2. Instagram

    Instagram isn’t a new tool for anyone, but there are plenty of unique ways you can optimise the channel for optimum exposure. Sixty per cent of Instagram users will discover a product they’re interested in via the platform – 75 per cent of users will take action like visiting a company’s website after they see the brand’s post. To achieve a cut-through with your audience, post an image with a face in it. According to Serpwatch, photos with a face in them will receive 38 per cent more likes. Not sure when to posts these images? The best time to share the brand posts are between 5 pm, and 2 am on weekdays. This is typically when customers come home from work and spend their time on their phones. Instagram is a great way to tie in local SEO, too. You can promote ads in the area you wish to target – if they’re in a specific location, make sure you select it before you start your promotion.

  3. Video Marketing

    Using videos, you can capture a market that you may have missed out on previously. Almost 50 per cent of online users look for video-related products before making a purchase – one of these videos can also increase purchases by 144 per cent. Sharing the videos on your retail site can help four out of five consumers who find them useful. If you prefer to share the videos via social media, opt for channels like Facebook and YouTube. Forty-five per cent of people watch more than an hour of YouTube and Facebook videos a week, says Serpwatch. Forty-three per cent of people want to see more video content from marketers, and having a video thumbnail in the search results can double your search traffic. If you don’t think video marketing is a considerable step forward fo your strategy, remember this: videos will represent 81 per cent of all internet traffic by 2021.

  4. Content Marketing

    Whether it’s a blog or a vlog, content marketing is a great way to capture another audience. Companies that have an active bog receive 97 per cent more links to their website, which increases the organic traffic and ranking within Google. For those unsure, titles with 6-13 words attract the highest and most consistent amount fo traffic, and a compounding blog can generate an extra 38 per cent of traffic to a site. What is a compounding blog? One in ten blog posts are compounding, which means it will increase the site’s traffic over time. According to Serpwatch, 57 per cent of buyers viewed three to five pieces of content before engaging with a sales representative. Moreover, content marketing gets three times more leads than PPC. It’s essential to consider a few things before going ahead with a content strategy. You cannot write fluff pieces that have nothing to do with your brand – Google recognises keyword stuffing and will penalise you if you choose to use it. It’s also essential to backlink to relevant product pages. For example, if you’re trying to backlink to a gardening category, write an article such as ‘How to Improve Your Backyard’ rather than an article like ‘Ways to Eat Healthier’.

Some of these marketing strategies aren’t anything new, but they’re often overlooked by the latest tech that comes our way. If you keep these as core components of your marketing, you can establish a strong brand identity, which is essential in the digital age.

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