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ARA Announces Partnership with Facebook
The Australian Retailers Association has announced its partnership with Facebook with aims for ‘deeper industry cooperation’.
The connection also has the aim to ‘strengthen ties and create new ways for Australian retailers to communicate with their customers’, explains the association.
“Facebook provides meaningful opportunities for retailers to reach out to customers, and our collaboration will help foster those relationships,” says Russell Zimmerman, the Executive Director of the ARA.
In November, Facebook co-hosted a panel at the Facebook Sydney Retail Study Tour, where ARA attendees discussed key retail challenges, a zero-friction future, and developments in augmented and virtual reality.
“Our retail members will continue to reap rewards from a series of events we are planning with Facebook over the next 12 months, which will harness the benefits offered by the latest social media developments,” explains Mr Zimmerman.
“The ARA is excited to be working more closely with Facebook, and looks forward to discovering the wealth of new opportunities this will open to all of our members.”
Facebook has plans to further establish the way consumer behaviour is evolving, and how they are “discovering and curating products on Facebook and Instagram and closing the purchase where they want to, whether online or instore”, explains Kate Box, the Head of Retail at Facebook.
“Customers want to discover and purchase products with the least amount of friction possible. We are excited to partner with the ARA to share the insights we have on the new shopper journey, and partner with retailers so they can leverage technology like ours to drive growth,” she says.
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