Multichannel

Stylerunner Launches Concept Store

By Julian Thumm | 07 Sep 2016

Online athletic apparel retailer Stylerunner has launched its first ever bricks-and-mortar concept store in Paddington in Sydney.

Online athletic apparel retailer Stylerunner has launched a pop-up concept store in Sydney. The store, branded as Stylerunner LIT, will sell a range of new and exclusive products, offer healthy food, have a team of trained stylists on hand and host events.

The store will feature a customisation bar collaboration with Mon Purse for shoes and apparel and will offer a range of healthy food and drink products by Fit Nutrition Fix.

Screen Shot 2016-09-07 at 11.17.45 am

The space will also host events such as weekly hip-hop yoga sessions by Yoga 213 and HIIT classes.

Designed and directed by Federico Maccapani (@mbroidered), the space is intended to be a full sensory experience, and includes a light installation in collaboration with Philips HUE.

Stylerunner co-founder Julie Stevanja with store designer Federico Maccapani.

Stylerunner co-founder Julie Stevanja with store designer Federico Maccapani.

The space represents Stylerunner’s first foray into the bricks-and-mortar concept store.

The store will run from September 3rd to October 31st at 17 Oxford Street Paddington.

Screen Shot 2016-09-07 at 11.20.06 am

 

#concept store #Federico Maccapani #pop-up store #Stylerunner #stylerunner lit

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