Alibaba and Austrade Sign Strategic Collaboration

By Julian Thumm | 07 Sep 2016

Australian Prime Minister Malcolm Turnbull met with Alibaba founder Jack Ma to signing a strategic collaboration between Alibaba and Austrade.

Alibaba and the Australian Trade and Investment Commission (Austrade) signed a strategic collaboration agreement yesterday at Alibaba’s corporate headquarters in Hangzhou.

Australian Prime Minister, Malcolm Turnbull met with Alibaba Founder and Executive Chairman, Jack Ma at Alibaba’s headquarters to witness the signing.

The partnership is aimed at expanding the variety of Australian products sold to Chinese consumers through Alibaba’s platforms. The agreement will broaden Alibaba’s existing partnership with Austrade by providing dedicated services for Australian products and leveraging digital content to build brand Australia abroad.

Austrade-alibaba

“The next chapter of trade between China and Australia will require closer cooperation and this agreement provides a new framework to ensure more businesses, especially small and medium enterprises, can benefit through the partnership between Austrade and Alibaba,” said Ma. “Together we can all work jointly to support Australian jobs and shape a new future for many people and businesses through the cooperation forged today.”

Speaking during his visit, Turnbull said Alibaba “enables the smallest businesses, the mom-and-dad businesses, in the regional part of Australia to have access to the biggest part of the world, something that hitherto only a very large company with enormous resources, with enormous representation would be able to do. It’s a liberating force for small business. And because so many of the services are available on the cloud, again it reduces the cost of business and levels the playing field between the big company and the small company.”

As part of the partnership, Tmall.com is launching an annual Australian Fresh Food Week sales promotion designed to promote Australian food and beverages to Chinese consumers.

Michael Clifton, Senior Trade Commissioner said: “Austrade’s collaboration with Alibaba will allow more Chinese consumers to enjoy easy online access to a wider variety of Australia’s premium products and fresh produce. Online delivery of imported fresh food in China is becoming increasingly viable as a result of improvements in last-mile cold chain logistics.”

Alibaba will also launch a dedicated channel on the company’s video hub Youku.com to further promote Australian produce and grow brand awareness in China. The company also announced the launch of a dedicated Australian wine store on its Tmall.com platform late last week.

In addition to working with large Australian companies, the agreement singles out what Alibaba called “first-time exporters,” particularly SMEs, to help them gain access to the Chinese market.

Alibaba is currently working to grow its presence in Australia, opening its first Australian office in Melbourne later this year. The company has also worked to make its Alipay offering available to Chinese tourists in Australia.

 

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