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Alibaba Celebrates 12th Global Shopping Festival
Alibaba Group has kicked off its 12th annual 11.11 Global Shopping Festival. The yearly sales event is one of the first to hit November, often touting e-commerce innovations. Here’s what happened in the first hour of the online festival.
After the first hour of the shopping event, Australia ranked fourth of all the countries selling into China, maintaining its ranking from 2019.
Some of the leading Australian brands that ranked in the top ten global best sellers include Swisse and BioIsland. Among them included Emporio Armani, SnoothSkin and a2.
“One of the biggest opportunities for Australian and New Zealand businesses to reach the Chinese market is the 11.11 Global Shopping Festival. Especially during these challenging times, we wanted to continue to provide our merchants with new innovations, valuable customer insights and trusted technology as we have done over the last 12 years,” said Maggie Zhou, the Managing Director of Alibaba Group Australia and New Zealand.
Throughout the 11.11 Global Shopping Festival, the five leading categories that Chinese consumers bought from imported brands included food supplements, facial beauty tools, infant and toddler milk powder, skincare sets and facial masks.
Alibaba Group’s shopping event features 14 million products from over 250,000 merchants. Of those businesses, more than 1,600 international brands took part.
Alibaba’s Top Aussie Brands
Australian brands are a popular choice during the 11.11 Global Shopping Festival. Last year, the ten Australian brands that generated the highest purchases in the event included Swisse, BioIsland, Maxigenes, Blackmores, Devondale, Bellamy’s, Healthy Care, Penfolds, LifeSpace and Nature’s Way.
“It is important to give international brands as much exposure to Chinese consumers as possible which is why this year Alibaba also decided to expand the concept from ‘single’ to ‘double’. Merchants from Australia and New Zealand, especially new and small businesses, were delighted to have an additional opportunity to reach this market ahead of the main Festival,” Zhou added.