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Apple Pay to Launch in New Zealand
Apple is expanding its Apple Pay service into New Zealand, partnering with Visa and ANZ ahead of a launch scheduled for late 2016.
Since last week, Apple-related headlines have been largely dominated by the launch of the new iPhone and the company’s ‘courageous’ removal of the headphone jack. However, Apple has also announced it is expanding its Apple Pay service into New Zealand.
While an official launch date has not yet been announced, the system is expected to go live before the end of 2016.
Following in the footsteps of Apple Pay’s Australian launch, the payment solution will work with Visa credit and debit cards issued through ANZ — currently the only one of Australia’s big four banks to have partnered with Apple.
“Our customers in the nine markets around the world where Apple Pay is live today love how convenient it makes their day-to-day shopping, and we can’t wait to bring Apple Pay to New Zealand so customers there can start making easy, secure and private payments in their favourite stores, apps and on the web,” said Apple Pay chief Jennifer Bailey.
Since launching the payment solution in the US in 2014, Apple Pay has expanded into nine markets including Australia, the UK, Canada, China, France, Hong Kong, Singapore and Switzerland. The company is also preparing to expand the system into Japan and Russia.
Since going live in Australia late last year, Apple pay has struggled to gain traction in the Australian market. With the exception of ANZ, Australia’s largest banks have refused to partner with the tech giant to offer the service.
Disputes over fee structures and access to the iPhone’s near-field communication (NFC) technology led a group of Australian banks to file an application with the ACCC earlier this year requesting permission to collectively negotiate with, and potentially boycott, Apple.
Apple fired back, labelling the applicant banks a “cartel” and claiming that blocking the expansion of Apple Pay was anti-competitive and would slow the pace of innovation in the Australian payment space.
The ACCC has so far denied the banks’ application, stating that it requires more time “to consult and consider the views of industry, consumers, and other interested parties”.
It’s unclear at this stage how Apple is progressing in negotiations with other banks in New Zealand or whether the situation that has presented itself with the Australian banks will be repeated in New Zealand.