Brauz Bridging the Gap with ‘Reserve in Store’ Platform

Ally Feiam By Ally Feiam | 27 May 2019

Brauz is helping bridge the gap between digital and physical browsing with its new feature ‘Reserve in Store’.

Shoppers now have the opportunity to reserve items online and head in-store to try them on, thanks to the ‘Reserve in Store’ platform, provided by Brauz. The feature gives customers the opportunity to book in a two-hour window and try on the items that they’re interested in at participating stores.

Currently available at the Aussie womenswear brand, Forever New’s flagship stores across the country, the platform is soon to be released to all stores nationwide. It’s connected to stores via SMS and email to complete the booking process and allows consumers to reserve the pieces of clothing they intend to purchase in store.

‘Reserve in Store’ allows retailers to expand into omnichannel platforms, and gives the customers a journey from ‘clicks to bricks’. Lee Hardham, CEO and Founder of Brauz explained: “We have seen a great uptake from omnichannel customers who are choosing to have an elevated in-store experience.”

The benefits behind this initiative seem to blossom in its wake. Retailers and staff are ‘gifted’ the opportunity to prepare knowledge of personal preferences and provide a tailored experience for customers. There has been an uptake in consumer power, connectivity and a demand for instant shopping. As consumers’ interest in lightning-speed delivery and fast fashion constantly evolves, as does the need for innovative platforms such as ‘Reserve in Store’. The platform is an opportunity to ‘customise an individual shopping experience’ for consumers, and further allows retailers the chance to upsell, suggest new arrivals and connect face-to-face with customers.

“Our recent efforts to invest in our customer’s experience by partnering with leading technology partners is a key to our business’ success,” explained Forever New’s Global Brand Director, Carolyn Mackenzie. The new platform’s pay per booking model provides stores ROI through intelligent personalised customer experience, a trend that has been emerging since the arrival of AI. “So far we’ve seen that many customers coming in-store buy items that they reserved and/or alternative products that were suggested by staff,” said Mr Hardham.

Alongside Forever New, Retail Prodigy Group have also ‘snapped up’ the opportunity to improve its customer experience both in store and online. It has launched ‘Reserve in Store or Buy’ for Nike customers across Victoria, and has plans to expand to all Australian and New Zealand Nike stores operated by Retail Prodigy Group from June. Customers can use the feature to reserve or purchase items from email and direct the product to their nearest affiliated Nike store.

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