Consumer Confidence Increases by 1.9pts to 111.2

Power Retail By Power Retail | 16 Dec 2020

Consumer confidence has increased by 1.9pts to 111.2, with financial optimism driving Aussies to shop more during the Christmas period. 

In a new report from Roy-Morgan, consumer confidence has increased in December, and is now 15.4pts above the 2020 average of 95.8, and is 3.4pts higher than this time last year.

Furthermore, this year has the highest Consumer Confidence since Melbourne Cup weekend in 2019.

via Roy-Morgan

“It was yet another upbeat result in the latest survey, with consumer confidence reaching new 2020 highs. Most subindices are now back at or even higher than the pre-pandemic level, with the confidence in future economic conditions at an 18-month high. The exception is current financial conditions, for which sentiment is close to ten percent lower than mid-March and still below the neutral level of 100 (if only just),” said David Plank, the ANZ Head of Australian Economics.

“Despite this exception, the rise in confidence bodes well for the holiday season. Last week we noted the sharp jump in inflation expectations. These have pulled back a bit in this week’s survey but are still elevated enough to push the four- week moving average to its highest level since late April. This is still some way below the four percent plus level for expected inflation that was typical prior to the pandemic.”

According to Roy-Morgan, 27 percent of Australians say their families are ‘better off’ financially than this time last year. Furthermore, 28 percent of Aussies say they are financially ‘worse off’ than they were last year.

Forty-three percent of Australians say that now is a ‘good time to buy’ major household items. This is the equal highest figure for this indicator for ten months since February 2020. In contrast, 25 percent of Aussies say now is a ‘bad time to buy – this is the equal lowest figure for this indicator for nine months.

Like this story? Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

0 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *