flexigroup Rebrands to humm

Power Retail By Power Retail | 30 Nov 2020

flexigroup is rebranding to humm, the company has announced this morning.

The Group will change its ASX listing to reflect the rebrand to the code HUM from November 30.

“Today marks another big milestone for the business as we rebrand to our most recognised and loved brand, humm. The rationale for the rebrand is clear. From a standing start 18 months ago, humm has become synonymous with easy, digital, interest-free finance with over 2.2 million customers across Australia, New Zealand and Ireland,” shared Rebecca James, the CEO of humm.

This follows a simplification of the brand, with humm reducing its 23 products to four.

This rebrand aims to leverage brand growth both domestically and internationally through its expansion process.

“Our mission is to revolutionise the way people buy. With a single platform serving everybody from Generation Z and millennial spenders through to young families and SMEs, humm finances everything from life’s little luxuries through to significant purchases,” Ms James explained.

“We’re excited about the growth opportunities ahead of us as we leverage the strong humm brand into new products, new verticals and new markets in the years ahead.”

On November 19, the Group presented the rebrand as a concept during its Annual General Meeting, where it received a 99.69 percent of approval votes for rebranding from the Board.

The Group, formerly known as FlexiGroup Limited (ASX:FXL) will now be known as humm group limited (ASX:HUM).

Like this story? Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

4 Comments

4 thoughts on “flexigroup Rebrands to humm”

  1. Robyne Alexander says:

    As a shareholder I hope this lifts the share price which has been absolutely shocking!!

  2. Phillip Ho says:

    Definitely a change in sentiment already. Holder here and very excited.

  3. will says:

    Hasn’t been shocking for me bought one lot at 1.01 and another at 1.20 it’s all about when you buy……

  4. will says:

    Hasn’t been shocking for me bought one lot at 1.01 and another at 1.20 it’s all about when you buy……

Leave a Reply

Your email address will not be published. Required fields are marked *