Forever New Celebrates Online Store Launch with Free Shipping Offer

By Neha Kale | 05 Aug 2011

Australian fashion retailer Forever New is welcoming the new season with a fresh e-commerce store and a month of free shipping for every online shopper.

Fans of local fast fashion destination Forever New will be able to peruse the latest looks online thanks to the launch of the retailer’s new e-commerce store. The retailer has moved into the online space with its new digital shopfront, which features crisp, elegant imagery and user-friendly navigation.

Forever New has merchandised its products according to various looks or “boutiques” – an effective approach that has proven successful for the likes of ASOS. Brand lovers can select items from categories such as Weekend and Party, view the piece from different angles and zoom in for more detail. Images are paired with detailed descriptions and suggestions for accessories to finish off the ensemble.

A Facebook Like button also accompanies each product, encouraging users to drive brand exposure by sharing the piece across the social network. The site has launched with limited inventory but notifies customers that new collections will be added soon. Forever New also allows shoppers to create a wish list of favourite products.

 The retailer is promoting its online launch with free shipping for all Australian orders for the month of August. It is also eyeing overseas markets with plans for international delivery in the works.

 Despite its relatively short run on the Australian retail scene, Forever New has clocked major growth since it entered the market – it opened its Melbourne flagship in 2006 and has since rolled out bricks and mortar stores nationwide and across South Africa, China, Turkey, New Zealand, Indian and Singapore. The company owes much of its success to its roster of celebrity-inspired looks, sourced from overseas and offered at an affordable price point.

Forever New partnered with digital agency Amblique to develop its e-commerce presence.

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