NORA’s New Member: Amazon.com

By Sam Gopal | 13 Jul 2015

NORA has struck up a partnership with marketplace Amazon.com in an attempt to open up the way for Australian retailers to compete on the global platform.

NORA has a new member – Karl Noronha, from Amazon Global Selling.  Paul Greenberg, the Founder of NORA.org.au, is excited.

“I see Amazon as a powerful enabler of getting Australian retailers to sell globally,” says Greenberg. “I have personally enjoyed the benefit and success of being an early adopter of eBay in Australia and built two great businesses in the domestic market. But the world has got flatter, and the clear and present opportunity is moving our focus beyond the domestic market into a borderless retail. And a marketplace strategy is one of the most effective.” 

Karl Noronha, an Australian, heads up Global Business Development for Amazon Global Selling in Australia. His team is based out of Singapore. Karl ran a small Amazon workshop and information session with NORA a month ago, and was impressed with the turnout and quality of conversation. He is keen to progress the relationship.  

“My remit is to get suitable Australian retailers and brand owners to optimise the European and American Amazon marketplaces of Amazon. There is clearly unfulfilled demand for Australian products and brands, and many Australian retailers are just not exposing their product to a global audience.” said Noronha. “We have decided to work with NORA, and Paul has become, well, our de facto Amazon Ambassador in Australia. Clearly the NORA focus on getting Australian retailers sell globally aligns with our focus.”

Amazon Global Selling two engagements planned over the next few months. Firstly a webinar with Noronha and his team, talking through the opportunity, followed by a ‘speed dating’ session with targeted Australian retailers and Amazon team members, which will be hosted in Sydney.

Australian retailers who are interested in the opportunity are encouraged to reach out to NORA, via [email protected].

“Amazon’s growth is focused on enabling retailers to go global,” says Noronha. “We have over 270 million active customer accounts globally, and we would love to see Australian retailers getting a good slice of that.”

Cross-border trade remains one of NORA’s key focuses, and it’s little surprise given cross-border online consumer purchasing increased 28 percent a year and is expected to reach US$1 trillion by 2020, according to a report just released from consulting firm Accenture and AliResearch.

More and more shoppers are purchasing from international retailers, meaning the world isn’t as big anymore when it comes to the e-commerce space. Despite this evolution, online retailers still face a series of challenges when expanding overseas, from language and localisation barriers, to different taxation policies and fulfilment processes.

With this in mind, it’s hoped that partnerships like the one between NORA and Amazon.com will pave the way for Australian retailers and brand owners to get their products offshore. 

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