Russel Zimmerman Joins eftpos to Support Online Boom

Power Retail By Power Retail | 16 Jun 2020

Former ARA Executive Director, Russel Zimmerman, is joining eftpos to support the rebuild of SMBs following the pandemic.

Russell Zimmerman, the former Executive Director of the Australian Retailers Association will join eftpos on July 1 to “to help eftpos assist Australian retailers to save money on their transaction costs, both at point of sale and in e-commerce.”

The main focus of Zimmerman’s role includes Least Cost Routing, a method that aims to send debit transactions to the lowest cost network.

“I have been involved in the retail industry for over 35 years and spent the last 11 years of my career as Executive Director of the Australian Retailers Association, advocating for Australian retailers and their customers. Joining eftpos to promote lower-cost payments as the economy starts to rebuild after COVID is a natural next step for me,” Zimmerman said.

According to eftpos, an ‘increasing number’ of consumers have moved to tap transactions via POS and e-commerce during the pandemic.

Zimmerman said that as a result of this shift, it’s now ‘more important than ever’ to promote Least Cost Routing, as it may reduce the sorts associated with electronic payments.

Moreover, Zimmerman will also consider new ways that Australian retailers and companies can deliver ‘better’ services to future-proof their businesses.

“Russell brings great experience and knowledge about Australian retail to eftpos and will help us deliver real benefits to the industry at this important time,” said Stephen Benton, the CEO of eftpos.

“While Russell will focus on helping businesses reduce their costs, he will also consider other ways we can add value for Australian businesses to help them get through this difficult time, deliver better services to their customers and grow for the future,” he said.

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