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Topshop Online Resurrection in Australia
Thanks to one Australian online shopping platform, Topshop and Topman will now be available for purchase online in Australia.
British fast fashion label Topshop will now be available online in Australia and shipped from an Australian fulfilment centre thanks to The Iconic’s new partnership with the brand.
Australian online shopping platform The Iconic has added Topshop and Topman to its brand portfolio. The partnership comes following Topshop’s near collapse in Australia, which saw it close its online store in May, only weeks after launching its e-commerce platform, and multiple stores across Australia, including all its concession stores in Myer as well.
Despite its near-topple here, Topshop and Topman became a much-loved cult brand for fashion-conscious Australian shoppers, which will likely bring new customers to The Iconic, as well as strengthen its already strong brand and product assortment across the board – The Iconic currently stocks 700 brands and 45,000 products.
After Topshop Australia’s online store closed in May this year, local consumers still had to the option to buy via its UK website, however its new local online partnership with the Iconic now means that orders will be fulfilled from The Iconic’s fulfilment centre, meaning more shoppers across the country will have faster access the brands’ merchandise.
“Our customers are at the heart of everything we do at The Iconic – from curating a world-class range of local and international brands to continuously innovating our technology for a seamless shopping experience,” says chief executive of The Iconic, Patrick Schmidt.
“Topshop and Topman are two brands we know Aussies love – we want to keep bringing our customers the biggest and best brands in the world, which is why we’re thrilled to be welcoming Topshop and Topman to The Iconic family.”
The Iconic will launch the full Topman range and Women’s Denim from Tuesday, 31st October, with the full Topshop range available by the end of November.