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Rakuten Acquires C2C Marketplace App, FRIL
Rakuten has acquired mobile app developer Fablic in an effort to increase its C2C marketplace capabilities in the Japanese market.
FRIL launched as Japan’s first C2C marketplace app in 2012, with downloads now exceeding more than 5 million. FRIL focuses on fashion and beauty products and has a substantial user following among women, especially those in the lucrative late teen to 20s segments.
“With our leading position in e-commerce in Japan, the addition of Fablic to the Rakuten Group will accelerate the already dynamic development of C2C services in Japan and the Rakuten ecosystem,” said Hiroshi Mikitani, Chairman and CEO, Rakuten.
“By leveraging Rakuten’s expertise and user base and our unique resources as a key player in the development of Japan’s dynamic C2C market, we aim to improve the FRIL service offering for both new and existing users,” said Shota Horii, CEO of Fablic. “We are already exploring ways to collaborate that will enable us to draw on the customer bases and respective strengths of both Fablic and the Rakuten ecosystem, enhancing usability and convenience for all users.”
The C2C e-commerce market in Japan is moving towards mobile services that make buying and selling simpler. Japan is also seeing an increase in popularity in C2C marketplace platforms that make it possible to buy and sell speedily and at predetermined prices, as well as a transition away from auction services that involve a bidding process.
Earlier this year, Rakuten closed a number of its South-East Asian marketplaces, as part of a strategy focusing on key markets in Japan and Taiwan. In place of these marketplaces, Rakuten has focused on developing its C2C marketplace apps in the region.